Today, intense consumerism and fast fashion have taken things to a new level and this book discusses the need for a more conscious fashion cycle. But which has greater environmental impact? a leather handbag or a white cotton T-shirt? Considering the effects of land clearance, insecticides, and water consumption, not to mention washing in hot water after every wear, the answer may not be as clear as it first appears. No fashion choice will ever be without impact, but this book will stimulate debate and empower readers to question their role as consumers.